While many of the principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly from year to year. Newspaper advertising used to be commonplace; now digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses.
Some of these technological advances are more commonly used among larger corporations, but small businesses can still learn quite a bit from the developing marketing strategies of bigger firms. Business News Daily spoke with marketing experts to get a better idea of the marketing trends small businesses can capitalize on in 2019. Here are five trends we believe make sense for small businesses to take advantage of this coming year:
A rise in authentic content marketingAn increased demand for chatbotsMore widespread use of voice searchContinued value of data analytics Time-saving benefits courtesy of artificial intelligence